Digital Marketing,
Actually.
Stop collecting random marketing definitions. Learn how the pieces actually fit together — and start building your own marketing system step by step.
MARKETING,
ACTUALLY.
Digital marketing shouldn't feel like this.
There are endless tutorials, tools, definitions and disconnected tactics. The difficult part is understanding how they work together.
From “what is this?” to
“I can actually do this.”
The Playbook starts with the fundamentals and gradually connects them into a complete marketing strategy.
Understand Marketing
Learn audience, positioning, branding and offers before jumping into channels.
Build Your Foundation
Understand websites, landing pages, funnels, analytics and tracking basics.
Grow Organically
Learn the fundamentals of SEO, content, social media and email marketing.
Understand Paid Ads
Learn Google Ads, Meta Ads and retargeting through practical examples.
Use AI Properly
Understand where AI can speed up marketing work and where human judgement still matters.
Build Your Strategy
Connect audience, offer, channels, content and conversion into one repeatable framework.
16 chapters.
One connected system.
Instead of learning marketing as isolated definitions, the Playbook takes you through a fictional business and shows how the decisions connect.
What Is Digital Marketing?
Understand organic and paid marketing fundamentals.
Finding Your Audience
Build a useful persona and understand search intent.
Positioning, Branding & Your Offer
Learn how to create a reason for customers to choose you.
Website & Landing Page Fundamentals
Build pages around clarity, conversion and one goal.
Marketing Funnels
Understand the journey from attention to conversion.
Analytics & Tracking Basics
Learn what to measure and why it matters.
SEO Fundamentals
Understand the foundations of organic search visibility.
Content Marketing
Create useful content around real audience problems.
Social Media Marketing
Choose platforms and build a practical content system.
Email Marketing
Build an email list and understand basic sequences.
Google Ads
Understand keywords, campaigns, ads and conversion tracking.
Meta Ads
Learn objectives, audiences, creatives and testing.
Retargeting & Remarketing
Bring interested visitors back with relevant messaging.
Affiliate Marketing
Understand partners, commissions and tracking.
AI & Tools in Digital Marketing
Use AI for drafts, ideas and workflows while keeping human review.
Building Your Complete Strategy
Connect audience, offer, channel, content and conversion.
Don't just read it.
Put it into action.
The Playbook ends with a practical 30-day action plan designed around roughly 30–90 minutes of work per day.
Foundation
Positioning, audience, offer, website, funnel and basic analytics.
Content + SEO
Keywords, on-page basics, content pillars and cornerstone content.
Social + Email
Social planning, lead magnets, opt-ins and welcome emails.
Paid + Optimisation
Google Ads, Meta Ads, retargeting, metrics and strategy review.
People who want to
actually do marketing.
The Playbook assumes you may know very little and explains terms in plain language before building toward the bigger picture.
Everything you need to start
doing the work.
A practical digital marketing guide built to give you clarity, structure and a path to action — without asking you to memorize endless definitions.
One-time purchase
Buy Digital Marketing A–Z →Secure checkout powered by Razorpay
Before you buy.
What is Digital Marketing, Actually?
It is the MarktMonkey digital marketing playbook — a beginner-friendly guide that explains the fundamentals and shows how different marketing channels connect.
How long is the Playbook?
The current edition is 48 pages and includes 16 chapters, a 30-day action plan and a Master Checklist.
Is this suitable for beginners?
Yes. The book is written for readers who may know very little about digital marketing, with terms explained in plain language before moving into practical frameworks.
What topics are covered?
The Playbook covers audience research, positioning, websites, funnels, analytics, SEO, content, social media, email marketing, Google Ads, Meta Ads, retargeting, affiliate marketing, AI and complete strategy building.
Is this a course?
No. It is a digital playbook/eBook designed to give you a practical roadmap that you can read and apply.
Will I get a physical book?
No. This is a digital product.
Stop learning marketing
in pieces.
Understand the system. Build something. Test it. Measure what happens. Then improve it.
Get Digital Marketing A–Z — ₹299 →